Yunnan Baiyao box

China - 2019

Laur creates the packaging and graphic design for a limited edition box for the Chinese toothpaste brand Yunnan Baiyao.

He was asked to design a packaging set including 6 tubes of toothpaste, in a spirit combining tradition and modernity, attractive to the young Chinese generation.

Laur is interested in the fusion and mutual dependence of black and white in the Chinese tradition of Yin and Yang, which she blends with a contemporary aesthetic. She draws inspiration from traditional Chinese geometric motifs, extracting their essence to reinterpret them and create a contemporary graphic composition.